Let's spend a few more minutes on our
hidden agenda of the link between search
and the mind before we return to
technology and algorithms.
So page rank as we've seen is quite
intuitive and we rely on it more and more.
How does this behaviour of ours affect the
accuracy of page rank?
Does page rank get better because we use
it more and more to search?
Does it get worse?
Or are these two things completely
unrelated?
Let's think about it in this way.
Page rank relies on hyperlinks between web
pages.
Well, why should we include hyperlinks in
our web pages when it's easier to just
Google anything?
Increasingly, more and more people are
putting fewer and fewer hyperlinks in the
new material that they put up.
This is bad for page ranks.
Since we have fewer hyperlinks in the web,
the accuracy of page rank gets worse and
worse.
The more we use page rank, the less we put
in hyperlinks and the more inaccurate page
rank will get.
Now let's ask the reverse question.
We find it hard to remember facts, so we
increasingly use Google.
How does this affect our ability to
remember things?
It's generally believed that our memories
rely on building associations between
words, incidents, facts.
Each of these being strengthened every
time we duress them during acts of recall.
In this case, the more we use Google to
remember things, the less we can remember,
because we don't traverse our associations
as much as we did before.
This is actually the argument made by
Nicholas Carr in his 2010 book, The
Shallows, what the internet is doing to
our brains.
But, is there a positive side to the story
as well?
Let's talk about Google first.
Mere indexing based on words and their
occurrence in documents is quite poor at
capturing deeper associations between
documents, words and concepts.
However, when we search and retrieve
documents, we also divulge information on
the relative relevance of the search
results in comparison to our query.
So for example, if we click on document
which page rank returns to us, we are
revealing that we are actually interested
in that particular result as opposed to
others.
Exploiting such relevance feedback.
From users.
Can actually improve search.
And be used to augment, page rank itself.
So our use of search itself can be used to
improve search.
Even while page rank's original avatar
might get less and less relevant as we use
fewer and fewer hyper-links.
But what about us and our memories.
Well, exercising recall abilities is not
the only time connections are built
between synapses in our brain.
We use and create fresh connections when
reasoning about things as well.
But reasoning relies on a lot of facts.
And Google provides these facts abundantly
and easily.
Encouraging more reasoning, and so
building more and probably deeper
associations.
Just think how much easier research has
become when we can recall facts from
Google, rather than relying on our own
memories.
Well we shall soon return to technology
and search.
But hopefully this diversion into our
hidden agenda will spark some interesting
discussions on the forum.
I'm looking forward to it.